Are you participating in Dry January?
Whether or not you purchase into the ‘New Yr, New You’ malarkey, everybody loves a contemporary begin – however is Dry January a factor of the previous for the New Yr?
After the Christmas break, many people will likely be avoiding the drink just like the plague and a brand new nationwide survey, carried out by devoted alcohol-free beer model Fortunate Saint, has revealed that the sober month remains to be a preferred selection right here in Eire.
In response to their statistics, 1 in 2 individuals are planning to cease consuming this January, choosing a extra refreshed and more healthy be aware.
Along with this, a brand new pattern is rising as a whopping 50% of individuals surveyed additionally mentioned they’re planning to majorly reduce on the quantity of alcohol they devour general in 2024.
Adults aged 18-24 expressed the largest need to participate in Dry January with extra males than girls embracing an alcohol free month.
In terms of the motivations behind slicing again on alcohol in 2024, older members revealed a rise in give attention to well being, together with weight reduction, whereas the youthful cohort had been extra motivated by monetary causes and saving cash.
Women and men additionally had totally different motivators when it got here to decreasing alcohol with males prioritising health whereas girls valued sleep and general well-being.
This marks a constructive enhance for Eire’s low and no alcohol drinks class in 2024, which is already one of many quickest rising alcohol-free markets on the earth, in accordance with Drinks Eire.
Figures compiled confirmed that non-alcoholic beer gross sales greater than tripled between 2017 and 2021 in Eire, with 2022 gross sales rising by a whopping 25% alone.
There may be additionally big market development anticipated around the globe with the worldwide non-alcoholic beer class predicted to develop yearly by 8.7% up till 2025.
Talking on the analysis findings in Eire and the chance for Fortunate Saint of their first market outdoors of the UK, Luke Boase, founding father of Fortunate Saint, mentioned: “The findings present that while January is a time the place individuals take a look at slicing again their alcohol consumption, moderation is about to proceed proper all year long.
“After 1000’s of years of forming social connections round alcohol events, we’re seeing a speedy cultural shift in attitudes in the direction of alcohol, and acceptance of not consuming. I don’t know anybody planning to drink extra in 2024 than they did in 2023.”