John Lewis has divided viewers with their new Christmas advert
John Lewis has launched its Christmas 2023 advert and it hasn’t received everybody over.
The retailer’s Christmas advert is at all times the subject of dialog within the run-up to Christmas, however does this 12 months’s advert reside as much as the hype?
This 12 months’s advert follows a younger boy named Alfie who buys a Christmas tree seed on the market.
Nonetheless, after planting the seed, Alfie rapidly realises that it’s truly a Venus fly entice.
It might not be the proper Christmas tree he hoped for, however the younger boy learns to embrace new traditions.
His household decides to embrace the brand new custom too and even enlists the plant in opening their presents on Christmas morning.
— John Lewis & Companions (@JohnLewisRetail) November 9, 2023
The plant grows and grows till his household decides to take away it and go away it out within the snowy backyard.
His household then put a Christmas tree instead, however realise that the brand new traditions are simply as particular.
The advert ends with the household standing in a snowy backyard with the Venus fly entice serving to open their Christmas presents.
John Lewis mentioned the goal of this 12 months’s advert is to remind households that not each custom is ideal, however that doesn’t imply it isn’t particular.
Opera singer Andrea Bocelli performs the music ‘Festa’ for the candy advert.
One mentioned: “As a household the place Christmas has at all times been simply me, my mum, and my youngster, thanks for representing our household.”
“First time your Christmas advert has made me snicker as a substitute of cry!” one other mentioned.
A second added: “What a pathetic effort from John Lewis it’s dangerous actually dangerous no connection to it in any respect.”
John Lewis mentioned it was vital to signify totally different households on this 12 months. The advert features a grandmother, mom and son and has been praised for being various.
“This advert exhibits a mum and a grandma. We at all times try to point out a broad illustration of British life.
“Single mum or dad households make up almost 1 / 4 of households with dependent youngsters within the UK and so they aren’t usually proven on TV.”
What do you consider this 12 months’s advert?